Not so long ago, product packaging was largely an afterthought for manufacturers.
Today’s successful companies have abandoned that approach and now rank packaging innovations among their top business priorities. One such innovation is using a digital twin to create a 3D virtual model of a product before going to physical production.
Why Use Digital Twin Technology?
Consider a pharmaceutical company working to bring a new treatment into its product pipeline. While the company designs the drug and pursues FDA approval and patents, it must simultaneously create the corresponding package artwork and insert leaflet.
Why? Because the FDA is demanding to know how the product package will look and what the leaflet is going to say. Or maybe the sales team wants to go to a retailer to show how the product will look before it even exists.
Using a digital twin eliminates surprises in both the manufacturing and packaging of products. Stakeholders are afforded the opportunity to see, feel, understand, and develop a comfort level with the product in a digital environment long before it hits the production floor.
The Benefits of Digital Twin Technology
What are the benefits of having a 3D virtual model of a product before it physically exists?
Digital twin technology generates significant cost savings. This has resulted in 3D virtual modeling technology becoming the go-to pre-production method for the packaging industry. In fact, the digital twin market is predicted to be worth 48.2 billion by 2026, according to MarketsandMarkets™.
Further benefits include shortened design time and the ability to produce prototypes faster.
Companies prioritizing sustainability also enjoy the benefit of producing less waste by eliminating physical mockups.
Digital twin technology enhances efficiency by enabling brands to visualize how a product looks before production so they can make the necessary changes.
Overall, digital twins increase speed to market and allow brands to turn their pre-produced products into reality faster than ever before.
Create Digital Twins with Esko Software
Automated Packshots
WebCenter’s Automated Packshots is your go-to digital twin software. It uses the structural design, artwork, and specifications you’ve created to generate photorealistic product images of production files.
Packshots are created as a part of your existing workflow – as soon as the artwork is approved, images are generated automatically, in minutes. Like digital twin technology, Automated Packshots helps eliminate the need for physical prototypes and photoshoots, saving you both time and money.
Cloud Rendering
Studio’s cloud rendering enables you to create stunning digital twins of your packaging designs that accurately predict how the packaging will look when produced.
Offload high resolution image rendering to the Esko Cloud so your team can design and create digital prototypes and images that turn into marketing campaigns and physical products faster than ever.
3D virtual technology produces digital twins. Digital twins have rapidly become entrenched in packaging production strategy.
Find out how Esko solutions can help you maximize your speed to market, reduce costs, and increase efficiency.
