Consumer Insights: Using Virtual Reality for Better Packaging
Packaging is mission critical to secure consumer attention. It’s the first point of contact a consumer has with a product, and it drives purchasing behaviors. In fact, 64% of
Packaging is mission critical to secure consumer attention. It’s the first point of contact a consumer has with a product, and it drives purchasing behaviors. In fact, 64% of
2020 was full of changes that have led to an evolution in standards and preferences in packaging. This evolution is forcing FMCG companies to find
The current COVID-19 pandemic has sent shockwaves throughout the world. As a result, many industries have been forced to adapt. Restaurants are desperately trying to
For a while now, brands have been implementing or planning around the idea of fully digitizing their packaging process. While there are many companies out
That First Moment of Truth (FMOT) — or the first 3 to 7 seconds in which a potential customer encounters your product on a store
When the internet connection on your mobile phone is spotty, you’re irritated. When your Spotify music app won’t connect to your Bluetooth wireless speaker, you’re
The latest research claims millennials possess more buying power than any other generation. According to a recent article in Brand Packaging, in dollars and cents this
Download Now Companies are constantly seeking ways to innovate through packaging to meet ever-increasing consumer demands and foster connection. For each type of packaging, the
Artwork Management Software Value Estimator: A by the Numbers Review How do you reduce costs, enhance efficiency, and increase speed-to-market? When it comes to saving
Simplify and Accelerate Your Pharmaceutical Labeling Process The number one priority for any pharmaceutical company is to produce life-saving drugs and medical treatments for patients.