Packaging is mission critical to secure consumer attention. It’s the first point of contact a consumer has with a product, and it drives purchasing behaviors. In fact, 64% of
2020 was full of changes that have led to an evolution in standards and preferences in packaging. This evolution is forcing FMCG companies to find
The current COVID-19 pandemic has sent shockwaves throughout the world. As a result, many industries have been forced to adapt. Restaurants are desperately trying to
For a while now, brands have been implementing or planning around the idea of fully digitizing their packaging process. While there are many companies out
That First Moment of Truth (FMOT) — or the first 3 to 7 seconds in which a potential customer encounters your product on a store
When the internet connection on your mobile phone is spotty, you’re irritated. When your Spotify music app won’t connect to your Bluetooth wireless speaker, you’re
The latest research claims millennials possess more buying power than any other generation. According to a recent article in Brand Packaging, in dollars and cents this
If you are responsible for managing the change process of labels and related components, or if you’re a stakeholder in the process, you likely have
How to improve your packaging and marketing asset management to meet your consumers with an integrated omnichannel retail strategy As retailers navigate the 2021 landscape,
Artwork Management Software Value Estimator: A by the Numbers Review How do you reduce costs, enhance efficiency, and increase speed-to-market? When it comes to saving
