Packaging is mission critical to secure consumer attention. It’s the first point of contact a consumer has with a product, and it drives purchasing behaviors. In fact, 64% of
2020 was full of changes that have led to an evolution in standards and preferences in packaging. This evolution is forcing FMCG companies to find
The current COVID-19 pandemic has sent shockwaves throughout the world. As a result, many industries have been forced to adapt. Restaurants are desperately trying to
For a while now, brands have been implementing or planning around the idea of fully digitizing their packaging process. While there are many companies out
That First Moment of Truth (FMOT) — or the first 3 to 7 seconds in which a potential customer encounters your product on a store
When the internet connection on your mobile phone is spotty, you’re irritated. When your Spotify music app won’t connect to your Bluetooth wireless speaker, you’re
The latest research claims millennials possess more buying power than any other generation. According to a recent article in Brand Packaging, in dollars and cents this
Download Now As we say goodbye to 2021, we continue to respond to challenges created by a surge in ecommerce, a disrupted supply chain, and
In 2023, brands and suppliers will need to become more agile to remain competitive and thrive in the face of new market challenges. Packaging professionals
How to improve your packaging and marketing asset management to meet your consumers with an integrated omnichannel retail strategy As retailers navigate the 2021 landscape,
