Sustainability is at the forefront of brands and converters’ minds. In fact, for some, it’s the top priority. However, consumer behavior and priorities influence the
In case you haven’t noticed, sustainability is *the* hot topic right now in the packaging industry, and the EU’s Green Deal is getting the bulk
Packaging. Sounds simple, right? Unfortunately, it isn’t. It’s a diverse and complex topic for brands and converters. Environmental sustainability initiatives make the packaging industry even
Brands today are sustainability focused to meet KPIs and satisfy consumer demand. However, supply chain challenges hamper accomplishing this initiative. Let’s explore how designing packaging
Sustainable packaging design is a priority for brands and consumers alike. Now more than ever, countries, and their major companies, are under increasing pressure to reduce their carbon footprint by providing sustainable products outfitted in eco-friendly
The holiday season is already upon us. Before long, the pumpkin spice and fall-themed paraphernalia will be replaced by holiday decorations. Let’s face it, while the
Sustainable packaging design is a priority for brands and consumers alike. Now more than ever, countries, and their major companies, are under increasing pressure to reduce their carbon footprint by providing sustainable products outfitted in eco-friendly packaging.
Paying attention to the psychology that drives consumer decision making is critical in food and beverage packaging. Understanding shoppers’ expectations not only helps fuel innovative product designs with strong value propositions but
In today’s connected world, consumers are more informed than ever before. This means consumers can now walk into commerce transactions armed with research about any particular brand
Life sciences companies regularly drown in a sea of ever-changing regulatory requirements. While the burden is high, the potential risk of non-compliance is even higher.
Download Now As we say goodbye to 2021, we continue to respond to challenges created by a surge in ecommerce, a disrupted supply chain, and
Color is vital to brand identity. Not only does it aid in brand recognition, it’s also how people make purchasing decisions and accept or reject
