Packaging design and marketing departments work together to bring content and product imagery to all your distribution channels. Want maximum shelf impact? You need to
Not so long ago, product packaging was largely an afterthought for manufacturers. Today’s successful companies have abandoned that approach and now rank packaging innovations among their top business priorities. One such
Paying attention to the psychology that drives consumer decision making is critical in food and beverage packaging. Understanding shoppers’ expectations not only helps fuel innovative product designs with strong value propositions but
Who doesn’t love an online quiz that helps you uncover more about who you are and how you function? If you’re a creative at work, you’re going to love this!
The entire packaging process is essential for a brand’s success. From the initial design concept to each individual handoff thereafter, every step must be executed efficiently. Even one bottleneck, in just one step, can
Employees who work on brand packaging understand just how essential it is to the overall success of a product. The packaging of a product essentially
That First Moment of Truth (FMOT) — or the first 3 to 7 seconds in which a potential customer encounters your product on a store
If you are responsible for managing the change process of labels and related components, or if you’re a stakeholder in the process, you likely have
Are you a beverage brand looking for 2021’s tips, tricks, and trends? We have you covered. Grab your favorite beverage and let’s get started!
Get to market on time every time Getting products to market quickly and efficiently can be a big struggle for pharmaceutical and life science companies.