Sustainability and Packaging: Esko Puts the E in ESG

Sustainable packaging design is a priority for brands and consumers alike. Now more than ever, countries, and their major companies, are under increasing pressure to reduce their carbon footprint by providing sustainable products outfitted in eco-friendly packaging.  

That’s where we come in. Esko supports and prioritizes sustainability so brands like you can make a positive impact on the environment and your bottom line.  

What is ESG? 

ESG is the combination of environmental, social, and governance (ESG) factors that are used to determine how advanced a company is when it comes to sustainability and environmentally friendly initiatives.  

ESG is measurable, specific, and data driven. It provides a set of standards for companies to follow in their endeavors to make the world a better place.  

More specifically, “Environmental criteria consider factors such as carbon emissions, water and waste management, raw material sourcing and climate change” (LogicManager). 

Sustainable Packaging & ESG  

Sustainable packaging enables brands to comply with the environmental criteria defined in ESG. ESG and sustainability are inextricably linked, but they are not the same. The biggest difference lies in their meanings and how they’re interpreted.  

Sustainability is a broad, not necessarily measurable topic. It can range from reducing carbon emissions to minimizing plastic use within an organization. Sustainability is a holistic practice designed to have a positive impact on the world in any form, big or small. ESG, however, is a formal framework with specific metrics to back it up.  

Why is Sustainable Packaging Important to ESG?  

Packaging is often vilified for depleting natural resources and contributing to the nearly 80 million tons of annual waste in the United States (United States Environmental Protection Agency).  

  

Of all the products sold across Europe and the United States, about 80% of those products are packaged in cardboard. In fact, solid waste streams are made up of 41% cardboard. In America, the average person “uses around seven trees per year in paper and cardboard” (Cardboard Balers).  

Packaging is a significant area where businesses can reduce waste. Innovative companies are challenging packaging norms by utilizing new and unique techniques.  

The sustainable packaging solutions from Esko help companies measure up, and here’s how. 

Esko Solutions for Greater Sustainability  

The sustainable packaging design software from Esko allow you to reduce waste and minimize your carbon footprint. For example: 

CAPE Pack 

Cape Pack is Esko palletization software. With Cape Pack, determine your primary product size for shipping, create new case sizes, build efficient pallet patterns, analyze compression strength of cases and pallets, and improve material and cube utilization. Not only are your shipping processes made more efficient, but your carbon emissions are clearly reduced. 

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Studio 

Studio is a 3D packaging design and visualization software for designers and converters. Produce better artwork by creating 3D proofs and eliminate the need for physical mockups. Reduced rework, reduced waste. 

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ArtiosCAD 

ArtiosCAD 3D structural design software helps packaging professionals deliver structural design, product development, virtual prototyping, and manufacturing for all corrugated, folding carton and POP, POS, FSDU displays. Reduce waste by creating 2D and 3D designs, resizing them to fit a product, and developing internal fitments all virtually.  

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Store Visualizer 

Use virtual reality to create better packaging, store displays, and end caps. Store Visualizer is a way to virtually enter a retail environment, test the visual impact of your designs, and determine the best shelf placement. Creating virtual retail environments enables you to see your new designs on the shelf without going to physical production. Present a complete product launch in 3D, including retail-ready packaging, displays, and other branded items without the waste of physical mockups.  

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Esko shares your brand’s commitment to the environment. Intelligent software for packaging design is timely and efficient, and helps you demonstrate measurably your dedication to sustainability and environmentally friendly brand practices. 

Want to learn more about sustainability and packaging? Read the blog post! 

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