Packaging is mission critical to secure consumer attention. It’s the first point of contact a consumer has with a product, and it drives purchasing behaviors. In fact, 64% of
2020 was full of changes that have led to an evolution in standards and preferences in packaging. This evolution is forcing FMCG companies to find
The current COVID-19 pandemic has sent shockwaves throughout the world. As a result, many industries have been forced to adapt. Restaurants are desperately trying to
For a while now, brands have been implementing or planning around the idea of fully digitizing their packaging process. While there are many companies out
That First Moment of Truth (FMOT) — or the first 3 to 7 seconds in which a potential customer encounters your product on a store
When the internet connection on your mobile phone is spotty, you’re irritated. When your Spotify music app won’t connect to your Bluetooth wireless speaker, you’re
The latest research claims millennials possess more buying power than any other generation. According to a recent article in Brand Packaging, in dollars and cents this
Life sciences companies regularly drown in a sea of ever-changing regulatory requirements. While the burden is high, the potential risk of non-compliance is even higher.
Navigate the complexity of labeling and ensure accuracy with four no-fail strategies. There’s no arguing: accurate and effective labeling is a big deal and one
Get to market on time every time Getting products to market quickly and efficiently can be a big struggle for pharmaceutical and life science companies.
